The Fuuny Thing About Human Beings

A man asked my friend Jaime Cohen: " What is the human being's funniest characteristic?"
Cohen said: " Our contradictoriness. We are in such a hurry to grow up, and then we long for our lost childhood. We make ourselves ill earning money, and then spend all our money on getting well again. We think so much about the future and we neglect the present, and thus experience neither present nor the future. We live as if we were never going to die, and we die as if we had never lived."
Excerpt from Like the flowing River- Paulo Coelho

Catalyst for Change...are YOU?

Let’s just face it, how did you feel when thousands and thousands of fearless Pakistanis flocked at the historical Minar-e-Pakistan, when numerous flags swayed to the tunes of hope and countless hands joyously clapped as to mark a new beginning?

For me it was a touching moment indeed. Tingling sensations of love, joy and pride travelled along my spine; there were moments when I silently cried and when I just proudly smiled. When Strings and Shahzad Roy sang, the aura of patriotism their songs created was phenomenal. I could connect to the togetherness, unity and harmony that took hold of everyone there. The air was filled with the spirits of nationalism. It was the re-awakening of Pakistan!

In a long time I felt that we acted as a nation for an event other than cricket, otherwise it’s just world cup and that too if our team decides to play well, that enlivens us. Though the questions remain whether this one display of the desire to bring change can practically lead to a real change, can Imran Khan deliver what he promises today, can things go better for Pakistan and for us? Time will answer them. But for now we can become a catalyst for change and to me one way is by voting for PTI!

Aur Sunao OR Jazba Jagao!

While streaming through youtube last night, I came across a favourite but forgotten ad of Mobilink Jazz featuring Fawad Khan, Wasim Akram, Ayesha Omer etc. I clicked the link, and instantly each word of the jingle came rushing through my memory and took voice! http://www.youtube.com/watch?v=Fww0tn4OsLU&feature=related

It left me with comparing the Aur Sunao and Jazba Jagao campaigns. As I recollected, I found Aur Sunao ads to be more vibrant and enjoyable, having more elements of product recall as compared to the Jazba ads which to me seem quite mundane. They aren't built upon any striking concepts and mostly go unnoticed.

The recent animated Ali Zafar ad, though gives a break to this lame Jazba series but honestly even its execution is very typical and leaves much to be desired! http://www.youtube.com/watch?v=Fi7bQQ5fjRg

Your take on the headway of Jazz's campaigns is welcomed!

Let's Fail!!!

"The most successful people on the planet have failed more than ordinary ones."
Robin Sharma