While streaming through youtube last night, I came across a favourite but forgotten ad of Mobilink Jazz featuring Fawad Khan, Wasim Akram, Ayesha Omer etc. I clicked the link, and instantly each word of the jingle came rushing through my memory and took voice! http://www.youtube.com/watch?v=Fww0tn4OsLU&feature=related
It left me with comparing the Aur Sunao and Jazba Jagao campaigns. As I recollected, I found Aur Sunao ads to be more vibrant and enjoyable, having more elements of product recall as compared to the Jazba ads which to me seem quite mundane. They aren't built upon any striking concepts and mostly go unnoticed.
The recent animated Ali Zafar ad, though gives a break to this lame Jazba series but honestly even its execution is very typical and leaves much to be desired! http://www.youtube.com/watch?v=Fi7bQQ5fjRg
Your take on the headway of Jazz's campaigns is welcomed!
